![]() ![]() I was excited to see brands I loved like Clinique, Too Faced and Glossier. You are then asked to identify your comfortability with makeup- to which I answered “somewhat comfortable” when I probably should have said “not very comfortable.” You are then asked what brands you like. The first step is to identify your skin tone, eye color and hair color. Prior to signing up for Ipsy you are guided through a quiz all about your skin and makeup preferences. You can also choose from the Glam Bag Plus for $25 and The Glam Bag Ultimate for $50. The most basic and least expensive bag is the Glam Bag. Ipsy has three options to choose from when it comes to their makeup bags. Ipsy is a subscription box service that sends you travel-sized versions of five products, including brands like HUDA BEAUTY and Smashbox, for only $12 monthly for the basic glam bag. From the Youtube beauty guru, Michelle Phan, IPSY was created to “inspire individuals around the world to express their unique beauty.” What is IPSY? Ipsy was brought to life out of the beauty movement that occurred on Youtube over the last decade. As someone who thrives on routine, getting new makeup every month has been a godsend. My makeup bag is filled with a constant rotation of Laura Mercier, Clinique and Nars, but boxes have helped me get out of my comfort zone and into the world of constantly evolving makeup brands. When it comes to minimalist makeup I am like a golden retriever-Loyal. In a world where Amazon runs the game, I can’t help but wonder: Are beauty boxes like here to stay? For people like me who never seem to have time to go pick out new makeup, subscription boxes have changed my life. It’s not a surprise that beauty boxes have changed the beauty industry as we know it. Ipsy has been all the rage for the last several years. ![]()
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